Chapter 9 the fifth A is for Alternatives

a lot of sales are lost because of the salesperson being on the wrong product move up and down what is alternative of one or more things) available as another possibility and remember move up don’t go down!!! always show your power to move up and pay more and solve a problem. remember every customer has made this mistake and bought something for less and it’s not what they wanted.  remember when you bought a cheap phone charger or head phones did it solve your problem


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