price is not the problem
I challenge you to survey everybody in your office what blows the most sales I bet you most of them would say price and this is completely untrue nothing could be further than the truth
Price not your biggest concern. I hope and neither is the customers most sales are lost over unspoken objections it is not about money it is about confidence in you and your product will solve their problem and be the right choice for them the customer. The customer wants assurance that your product is the right one and benefits them more than the dirty piece of paper in there hand or digits on a screen it is love not price!!!!